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4 Powerful Applications of Data Analytics in E-commerce

Imagine if you could read the minds of your customer to predict what products they wanted and at which price point to maximise your sales.

What is Data Analytics?

As the world becomes increasingly reliant on technology and information, almost every company is collecting data all the time.

Why Is Data Literacy Important for Businesses?

In the hopes of unveiling sophisticated insights, more companies are beginning to collect data. But the big problem that stands in the way of those insights is a lack of data literacy.

Data Science vs Data Analytics — What’s the Difference?

Over the past decade, big data has completely transformed the world. Big data encompasses everything — from emails and texts, to search engine results and social media chatter, even this article that you’re reading right now.

How Is Data Analytics Applied in Business?

Did you know that 2.5 quintillion bytes of data are created every single day? However, making sense of this vast volume of data and sorting through what’s useful and what’s not is the big challenge.

Supercharging Our Clients’ Data

Introduction Recently, we are given the opportunity to help build and scale up the data capability of our client.

How We Built an Automated Topic Model of News Article for A Local News Agency

Introduction Polar Packet recently engaged with a local leading news agency to provide services in building cutting edge data analytics capabilities to spearhead its data analytics adoption.

5 Big Advantages of Outsourcing to a Data Agency

Big data analytics can be a daunting task for many small to medium-sized companies. As a small business, tracking down the necessary resources and setting up the infrastructure to properly analyse your data may not always be possible.

The Benefits of Outsourcing Data Management

Outsourcing data management to a specialized agency like Polar Packet can bring many benefits to companies of all sizes.